What is blue-penciling

Blue-penciling? Isn't it red-penciling? What is blue-penciling? What are the inputs? What are the outputs? These are a question we get often. To know whether kinfizz and our proprietary method of blue-penciling is right for you, you need to what we are all about. So let us briefly define what it is all about.

Blue-penciling is kinfizz's proprietary method. We use it to help you build marketing strategy that grows your bottom line.

THE REASON WHY IT IS CALLED BLUE-PENCILING?

According to the Cambridge dictionary:

If a person goes over a piece of writing with a blue pencil, he or she removes or changes some of the words to improve it or make it acceptable.

We work on that very same notion. And often using a blue pencil. Unlike other consulting companies, we don't believe in throwing everything away and starting all over. We believe your company already has the foundation for marketing greatness. So instead of coming into your organization to remove and re-do everything, we come in and look for the elements we can keep and enhance.

WHY?

Short and simple, we hate waste. You can probably trace this to our partner's Scandinavian heritage of scrappiness and minimalism. Whether it is time or money, we believe that by realigning what your company already has done is the best way to get results. And we also believe in getting buy-in from the collective as opposed to just from the top down. We believe every single stakeholder group needs to represented in your marketing strategy. Yes, maybe that is also another nod to the Scandinavian ethos.

With blue-penciling, your team will be more aligned with the marketing strategy going forward, as they:

will feel heard will be part of the process
will be proud of the end result
will be back to working on your core values in no time

Without blue-penciling you will:

save money using existing marketing team, assets and processes (although in an enhanced manner)
decrease turnover
increase your bottom line

Some case studies of our past work can be found here.

Why kinfizz?

We realize that there are other marketing strategy companies out there. But we would argue, that there are none like ours. Outside of our years of experience working with companies worldwide. Why work with us?

We work hard, fast, and efficient. Our goal is to be in and out of your organization as fast as possible.
We are brutally honest and will not sugarcoat anything.
We will always aim to keep what you have built and find ways to repurpose it.
We don't seek outside recognition for our work. We want you to be the one to shine. An award-winning marketing strategy? That is all you and your team.