If a person goes over a piece of writing with a blue pencil, he or she removes or changes some of the words to improve it or make it acceptable.
Short and simple, we hate waste. You can probably trace this to our partner's Scandinavian heritage of scrappiness and minimalism. Whether it is time or money, we believe that by realigning what your company already has done is the best way to get results. And we also believe in getting buy-in from the collective as opposed to just from the top down. We believe every single stakeholder group needs to represented in your marketing strategy. Yes, maybe that is also another nod to the Scandinavian ethos.
With blue-penciling, your team will be more aligned with the marketing strategy going forward, as they:
Without blue-penciling you will:
Some case studies of our past work can be found here.