kinfizz is your go-to company for marketing strategy during times of chaos. Be it due to changing times, leadership changes, M&A or new ventures.
So what kind of chaos are we talking about? Well, chaos can be both internal or external or a combination of both.
Internal chaos:
- Post-M&A
- Leadership change
- Restructuring
- New ventures
External chaos:
- Political climate
- New regulations
- Economical changes
Chaos brings a lot of changes. Some changes that your organization may have been prepared for, but often you may not know what to prepare for.
From our founders' background consulting and advising startups to Forbes 500 companies, we recognized that the area that often gets overlooked in times of chaos is (you may have guessed it) the marketing strategy. That is unfortunate and often has a direct short-and long-term impact on the financials.
Without a solid marketing strategy, we saw that external chaos could create internal chaos, and worse the other way around.
Here at kinfizz, we are passionate about ensuring that your company has a bullet-proof marketing strategy. That can weather the ups and downs, and everything else in between.
So that we are sure we are on the same page, let's define marketing strategy. What is it? We define it as the written document that creates the foundation for your marketing goals, tactics, and who you are going to market to. Without a strategy in place, your marketing will simply not be effective.
Why is it necessary to have a solid marketing strategy in place?
Yes, your marketing strategy can help drive sales through marketing, but a great marketing strategy has way more features than that.
A great marketing strategy can:
- increase sales
- removes guessing out of adjusting budgets
- improve your employee satisfaction as everyone on the same page
- prepare for future chaos and changes
