Case Study 1: kinfizz Team Closes Marketing Strategy Gaps to Meet Goal

KINFIZZ TEAM CLOSES MARKETING STRATEGY GAPS TO MEET GOALS FOLLOWING BLUE-PENCILING OF MARKETING STRATEGY ENGAGEMENT

kinfizz is your go-to company for marketing strategy during times of chaos. Be it due to changing times, leadership changes, M&A or new ventures. Since 2014, we have helped over 50 companies worldwide using our properiatory method known as blue-penciling. Read our case study about how we helped this global biotech company with marketing strategy to increase engagement:

CLIENT

The global corporate marketing department of a Fortune 500 biotech company with more than 300 employees.

WHAT KINFIZZ DID

kinfizz came into the organization and implemented a personalized version of the blue-penciling process. This included an assessment of current marketing efforts, stakeholder interviews, goal setting workshops, and working closely with the leader of the organization to align with company goals.

THE RESULT

With kinfizz's blue-penciling effort, the team was able to uncover the elements working for and against the company goals. The organization along with kinfizz was able to create a marketing strategy that aligned with the common goals of all stakeholders. This in return, resulted in meeting company goals.

“Kinfizz showed us some really big gaps in our marketing strategy. They showed us what was possible and developed a plan to help us meet our goals! Indispensable knowledge and highly professional!”

– Director, Marketing, Global Biotechnology Organization

CLOSING GAPS

KINFIZZ TEAM CLOSES MARKETING STRATEGY GAPS TO MEET GOALS FOLLOWING BLUE-PENCILING OF MARKETING STRATEGY ENGAGEMENT